As part of a study for the book “Die Google-Falle”, the online and opinion research institute marketagent.com took a closer look at the search engine usage behavior of Austrians.
Seven searches per day
One in two Austrians does it every day, four out of five Austrians at least several times a week.
Google is the most popular search engine among Austrians. Mr. and Mrs. Austrians make an average of seven search queries per day on the World Wide Web. Extrapolated to more than four million Austrians who surf the Internet every day, that is almost 30 million searches per day.
How can you as a company benefit from this?
We have put together a list of points for you as an entrepreneur - whether you are an SME or a corporation - that you should consider when optimizing your website for search engines:
- Try, many links to your site to get. Google appreciates these links very much and ranks your website higher accordingly, as long as there are enough links pointing to your internet presentation
- Forgive meaningful keywords (so-called “keywords”). If you've never heard of these keywords, your best bet is to ask your web designer or web agency. Of course, we are happy to offer you the appropriate services here... 🙂
- Place your website at too corresponding regional and national platforms.
- Create content that is truly yours core theme and try to keep the content up-to-date accordingly.
Of course, the points listed are only an excerpt of the options that you as an entrepreneur or your web agency have to position your internet presence better in the various search engines. But don't forget: Four out of five Austrians think of Google when they talk about a search engine on the Internet. You should include all the important search engines when optimizing your internet presentation, but we would definitely focus on Google...