There are extensive ways to regularly point customers to the Internet presence and to bring more visitors to your website. Many web designers or web agencies emphasize the importance of the design of a homepage. Yes, that's definitely true. The design is important. But the design (with a few exceptions in terms of design principles, web standards) only plays a subordinate role for a better placement of your Internet presence in different search engines and portals.
Of course, the information should be on your internet presentation interesting and attractively written as well as clearly and attractively prepared be. with clear content, can written in a target group-oriented manner are, potential customers will find your internet presence better in the search engines, and the number of visitors to your website will increase.
In our experience, there are many different ways you can get your customers or potential customers to visit your website more often. We have summarized the three most important tips for you:
1. Update your information regularly
There is nothing worse than when an Internet presence is not kept up to date. Unfortunately, one often encounters outdated content on the Internet, such as texts that have not been updated for over 2 years. Only with up-to-date information can you present your company in a professional manner and show your customers that your company is constantly evolving and innovating.
2. Speak your customer's language
Before you publish content and offers on your website, you must find out more about your customers. You need to answer two important questions:
- Who are your customers?
and - What needs do they have?
Only if you publish targeted information and offers on your website can you understand the needs of your customers and respond to them. Try, to use the language of your customers and tailor the wording of your content and offers to that language.
You can also use professional support to analyze your Internet visitors in order to continuously develop and improve your website.
3. Use current topics and trends
The Internet is also used to a large extent to keep up to date on current topics, trends or offers. if you over quality, up-to-date content zu hot topics and trends available, other websites, portals or blogs will also link to your homepage and advertise for you. Of course, this automatically increases the number of visitors to your website.
As an auditor or tax advisor, you can, for example, report on your website how a new tax decree will affect your customers. On the one hand, this looks competent, is a great service for your existing customers and you show that your company is always up to date. In addition, the search engines are happy about current information on your website and may list your Internet presentation in the hit list for search queries on these current topics and trends. In this way, you catch one or two new customers who have landed on your homepage via the search engine and who contact you as a competent contact person for their concerns.