"Online communication - The psychology of new media for professional practice" - That is the title of the new book by the psychologist and author Annette Kielholz. Computer scientists are largely responsible for the content published on the web. The biggest disadvantage is that computer scientists are technically well-versed, but have little psychological knowledge. That turned out to be the case when researching your new book, which is intended primarily to appeal to marketing decision-makers as a target group. People who publish content on the web are responsible for its success. – It should therefore be ensured that those people also know the success factors accordingly.
If a company publishes the content on the web itself, the amount of work involved should not be underestimated. According to Kielholz, it is extremely important to put effort and income in relation! A company must be aware of whether it has sufficient funds available, even in the short and medium term. Blogs should always be up to date. Nothing is worse than posting the same blog on the site for months with nothing new. Another important aspect is the formation of community circles, so-called fan circles. You should try to inspire as many people as possible with a certain topic or product! However, according to Kielholz, it is extremely important that you remain authentic and transparent, since you do not want to dominate the conversation from the outset when you join a new circle of friends. Even in new media, everything often stays the same!
Our WebAgency will be happy to support you with the implementation of a WebLog, just take it Contact up with us!
Buy the book on amazon...
