Do you have ideas for your Christmas gifts, but couldn't decide on the right product? Can we understand that it is anything but easy to find the right product in the huge range of digital cameras, mobile phones or snowboards. A recommendation from friends makes the decision easier. And what is known is usually recommended.
This is exactly how it works on the internet. Well-known websites are better ranked by search engines than less well-known ones. Well-known does not mean that it has to be a website from a large company. Even small businesses (SMEs) can make their website better known, if you observe the following 7 tips:
1) Register for free
There are numerous address directories in which you can enter your company free of charge. Here are some examples:
Also look for business directories for your industry, e.g. “Construction Companies Directory” or “Hairdresser Database” to enter your company website there.
2) Comment diligently
Check forums regularly for questions from users, which you can answer with your know-how. For example, if you are a painter, you can certainly help a user who is annoyed by crumbling plaster. Answer the question expertly and refer to your company website. Your help might be in demand at the following question portals:
- www.Gutefrage.net
- www.Yahooclever.de
- www.Frag-Answer.de
- www.Wer-weiß-was.de
- www.Kurzefrage.de
- www.Es-machen-no-dummen-fragen.de
- www.frage.net
- www.Expertenseite.de
3) Mutual Aid
Publish links to the web addresses of your customers, suppliers and business partners on your website. Then you too can do yours Ask customers, suppliers and business partners to be present on their website.
4) Just blog
A pair of corporate blog on your website gives you the opportunity to constantly new keywords (keywords) by which your website can be found by the search engines. In addition, a blog is an incentive for your customers and business partners to visit your website regularly, as there is always new content in the blog.
You don't have to be a computer expert or a journalist to run a blog. You can use your contributions in free and very simply structured programs (e.g WordPress) create. We are happy to help you with the installation.
When it comes to writing blog posts, the credo is “simple, personable and authentic”. Master butcher Ludger Freese proves it in his blogthat postings written “fresh from the liver” are very well received.
5) Be current
Fill your website regularly with up-to-date content: photos/descriptions of current projects, announcements of dates, honoring employees, etc. The more up-to-date your website is, the better it will be listed by the search engines.
6) Write correctly
Write texts that you want to put on your website in advance in a word processing program (e.g. Word) and use the spelling and grammar checker there. Incorrect content on your website means that you will not appear in search engines. If someone searches for "Malermeister Feldbach" but your website says "Mlermeister Feldbach", your website will not appear in the search results.
7) Send newsletters
With our CRM software, the KundenMeister, you can write newsletters and send them to your business partners. Make a reference to your website in your newsletters! In the newsletter evaluations you can see how many people clicked on your website).
There are many other ways to optimize your website so that it can be easily found by search engines. The right keywords in texts and headings, the meta tags or the text-to-source code ratio are some examples of this. Contact us, we are pleased to help you.