You ask yourself the question 'What can I do with social media for my company?' Rune Haugestad has published a useful collection of SocialMedia ROI key figures in his blog. A prerequisite for measurability is a clear goal of what you want to achieve with social media.
Depending on your goals, the following criteria can be evaluated:
Quantitative Metrics:
- sales figures
- Leads from contact forms
- Leads from Facebook
- Facebook likes and comments
- Leads from Tweets
- Re-tweets
- web traffic
- newsletter subscribers
Relative changes (e.g. #, %):
- Increase in members and customers
- Increase in positive marks - Mention
- Increase in traffic from social media channels
- Increase in blog comments
- Growth of your community (e.g. Facebook fans, Twitter followers, members, newsletter subscribers..)
- Reduction of customer problems
Qualitative Metrics:
- Online brand awareness
- Positive online reputation
- interaction
- trust and loyalty
- influence
What to do?
- Set a goal. eg 10% more leads through social media
- Work out your personal strategy
- Implement them consistently
- Measure and monitor your progress
- If necessary, turn the screws of your strategy
We would be happy to help you design your strategy at any time!