Even (or especially) in times of Facebook and Twitter, the e-mail newsletter makes a significant contribution to digital success.
Here is an overview of 6 trends and current tips for email marketing:
1.) 94 percent vs. 39 percent
E-mail is rated by online users as by far the most important channel. 94 percent of Germans receive at least one commercial newsletter a day, but only 39 percent are fans of an organization on Facebook like you Bernetblog can read. Another plus point for the e-mail newsletter: 71 percent of Germans check their e-mails first in the morning, only 13 percent check their Facebook account first.
2.) No blinders
"But if we want our platforms (online magazines, newsletters, multimedia content) to be noticed, subscribed to and consumed, we have to integrate e-mail," says the communications expert Dominik Alleman. The email newsletter should link to the Facebook page, the Facebook page to company videos on Youtube and so on. This must be backed by a coherent social media marketing concept.
3.) Cell phone instead of computer
It is said that before the end of 2012 more e-mails will be read on mobile devices than on computers Experts from Germany. It is therefore essential that a newsletter is also displayed correctly on a smartphone. With our newsletter tool you can easily do that by sending yourself a trial version on your smartphone.
4.) For fast readers
Texts are scanned online rather than read in peace. It is therefore also essential for e-mail newsletters to be written in a reader-friendly manner: table of contents, short words, bullet points, images - all of this plays a role, as can be read from the newsletter experts. Links are always an eye-catcher. Therefore: link to your own website or other online content more often instead of annoying the newsletter recipient with long texts.
5.) Individual = interesting
Last year, the click rate for newsletters rose again for the first time, which experts attribute to greater individualization of e-mails. Individual here means “tailored to the recipient” (e.g. red wine offers for red wine buyers). Logically, what interests the recipient, he is more likely to click on it. In our newsletter tool, the distribution lists ensure the greatest possible individualization of your e-mail newsletter (and thus a high click rate).
6.) Connect subject and pre-header
Not only the subject of a newsletter, but also the pre-header must be consistent. The pre-header is the sentence (or part of a sentence) that many e-mail programs and smartphones display below the subject line: as a sort of help in deciding whether the e-mail is worth reading. A good example (including a screenshot) is provided by the Absolit blog:
Subject: “More sales through modern usability” Pre-Header: “+++ Editorial: Easy-to-implement tricks for more sales, bookings and registrations via the website +++”
Well then, good luck with your newsletter! If you have any questions, we will help you our customer advisors of course happy to continue.