Just because a product is appealing does not mean that the customer will also buy this product in the online shop.
Shipping costs, sales campaigns and the quality of the product images also have a major influence on the purchase decision. In an infographic, the conversion optimizer Investp has listed what is important for product pages in online shops.
The probability of an order increases if the products are delivered free of charge and the return shipping is also free.
It is also important to customers that product photos are of good quality and that they can be enlarged. Product videos and the display of similar products also have a beneficial effect.
In the shop module of our KundenMeister® all these functions can be integrated, we are happy to help you.
But first, here is the entire infographic from Investp:
