Promotion of tourism for an increased digital presence

person-woman-apple-hotel-large"Upgrade 2016" digitization offensive
Higher booking numbers & satisfied guests - the funding program of the state of Styria actively supports you in the implementation of digital activities. In this way you not only remain competitive, but also offer your visitors an all-round up-to-date service.
Search engines, rating portals and online booking systems are becoming increasingly important in tourist businesses. Because here there are numerous new possibilities for addressing and looking after guests.

The support program of the province of Styria is intended to provide commercial (hotels, gastronomy) and non-commercial (tourism/regional associations & tourist offer groups) companies in the tourism industry with support in setting up a multimedia offer.
Internet presence and digital activities are set up, further developed and optimized as part of this program with the help of e-coaches - so that you make the booking decision easier for your guests!
 
Funding budget:

  • Hotels & Gastronomy: € 400.000
  • Tourism, regional associations & tourist offer groups: € 270.000
  • in the event of a budget overrun, the principle of “earlier arrival” applies

 


For Koerbler has two e-coaches certified by the state government! Would you like our support? Then contact us by phone or at office@koerbler.com

 

Expert Analysis Web Check

Selected experts carry out a so-called tourism web check and subject all Internet activities of a tourism company to a professional evaluation based on the following criteria:

  • Website performance and content quality
  • Use of rating and booking platforms
  • Content and use of social networks
  • search engine ranking
  • quality of electronic correspondence
  • technical equipment of the company/Internet services for guests

Make your offer palatable to guests – The comprehensive analysis and a catalog of active measures will help you prepare a convincing multimedia offer!
 
Key data "Web Check":

  • 12 hours of advice (at least 4 of them in the company or on site of the tourism/regional association)
  • Net costs of €1.200 are subsidized at 50% (€600 excl. travel costs and expenses) by the state of Styria
  • After approval of the funding application, the funding recipient can commission an e-coach freely

The tourism company is free to choose an e-coach, but it must be a certified e-coach according to the tender!
 

Implementation support digital upgrade

The implementation funding "Digital Upgrade" serves in particular to implement specific measures to increase the competitiveness of Styrian companies and tourism associations. The focus is on the digital channels of your company: website, electronic correspondence, social media, online booking platforms and search engines.
 
Eligible measures:

  • Conception and programming of new websites
  • Optimization (content & layout) of existing websites (relaunch)
  • Technical improvements (responsive, usability)
  • Implementation of online booking modules
  • Preparation of photo and video material for websites
  • SEO (on- and off-page) and integration of web analysis tools
  • Translation into foreign languages
  • and many more.

 
Key data “Digital Upgrade”:

  • Amount of subsidy for hotels and restaurants: € 3.500
  • Amount of funding tourism associations: € 5.000
  • Amount of funding multi-municipal tourism associations and offer groups: € 7.500
  • Amount of funding for regional associations: € 9.000

 
Further information as well as funding applications and other documents can be found at: http://www.verwaltung.steiermark.at/cms/ziel/131404983/DE/