What good is your internet presence if nobody knows about it? We already have you some tips to attract more visitors to your website. But do you also advertise your online presence “offline” enough?
Only those who market their homepage sensibly and maintain it regularly will be successful in the long run. First he should domain name, the actual internet address of your homepage, must be memorable and unmistakable. The Internet address should therefore not be changed if possible and should be present everywhere. Present your internet address on your business papers, Show, brochures, Stickers, Mailings, in the Yellow Pages, on their Business Cards and on yours company folder!
Once a visitor has landed on your website, they want to be offered something! Use the Internet as a campaign portal, point out current events, news, campaigns or offers, change and expand the site at every opportunity! If your website isn't constantly changing and expanding, visitors won't come back. In addition: change is good! However, this does not apply unreservedly to the design and Website design. Because customers want to be able to find their way around without any problems, even with frequent visits, and not every time after the Navi need to search the site. Change and expand the content above all, but not the navigation and the basic structure of your website. You may want to change the structure if the current structure no longer fits or does not allow for a simple search for information. Even with this redesign of the structure, you have to keep in mind that the visitors should still be able to find their way around quickly.
In addition to the classic forms of advertising in the print area, there are also a wide variety of ways to advertise the website on the Internet. This includes entries in search engines, catalogs and also weblogs. These entries help you to position your website well on the Internet and to give your homepage a higher "ranking". Partner networks are also very important. A partner network is a link between your own website and other websites and banner advertising on highly frequented sites such as daily newspapers or online portals. A crucial part of a homepage is the news – not only for you as a company, but also for your customers. If not much changes in the “Current” or “News” section of a homepage, visitors will stay away. Or are you interested in "News" that has been out of date for six months?
