We just for the online coffee shop “YourCoffee.at" an own Facebook advertising campaign restarted. Facebook is now home to numerous advertisements and campaigns of medium-sized and larger companies. At the same time, more and more small companies are using Facebook as an advertising platform.
Facebook is unique in that no other platform offers the opportunity for such targeted advertising. In the pricing a Facebook banner, you have the option of choosing either a price per click on the banner or a price for 1000 impressions. Facebook advertising has a reputation above all: to be highly efficient. However, only if it is done correctly and sufficient time and know-how is invested in the planning, placement, control and ongoing optimization of the Facebook advertising campaign.
As a advertiser Facebook has the option of determining the defined target group for which the advertising is displayed. Here, for example, it can be specified that advertising banners for aluminum rims are only displayed to men between the ages of 18 and 40 who have entered the keyword “car” in their profile. In addition, further parameters are available for an efficient target group definition:
- Place
- Age
- Birthday
- Gender
- Keywords
- Vocational Training
- Workplace
- relationship status
- Languages
What's the point? What does this cost? And most importantly, what exactly do you need to do to place an ad for your company on Facebook? Feel free to contact us!