Digital Dialog: MOVING PICTURES MOVE CUSTOMERS Part 1

by Mario Koerbler

MOVING IMAGES MOVE CUSTOMERS:

INTERNET VIDEOS STIMULATE YOUR BUSINESS

PART 1

videos on the internet. From the video business card to the image film. About viral videos and the aesthetics of film.
Interesting lectures and an insightful discussion that might interest you.
The tenth DIGITAL DIALOG of the Styrian Economic Development Agency SFG.
 
The speakers and their statements:
 
Marcus Hebein (APA)
A video is not easy, the APA had to learn that at the beginning. When the Austrian Press Agency started making clips around 2005, the editors soon realized that it was much more important to convey emotions than a lot of information.
It's unbelievable how little information there is in some news videos and how feelings and mood predominate. You don't necessarily want to see how the story continues - you can tell that from the headline - but how they feel about it.
 
 
 
 
 
 
Martin Wolfram (NewsOnVideo)
There is not just the web video. There are many ways to present yourself on the Internet, and it's free. What used to be unthinkably expensive because neither the cheap technology nor the free infrastructure was available is now standard.
It is also important for all content to focus on the user and not always do what you think is right.
A good example of a failed web video is the Army clip.
Likewise, a video can be extremely successful without any meaning at all. Example: Nyan cat. Seen and imitated hundreds of millions of times.
Another important aspect of videos on the Internet is that everyone wants to be involved. Be it writing a comment under the video or being the one who saw it before others and helped make it really popular.
 
The types of web video:

  • Business card video, maximum 60 seconds, briefly introduces the company.
  • Company video, maximum 2-3 minutes, shows what a company does and presents its philosophy.
  • Corporate video longer than a few minutes can tell the company story or show a production process.
  • Video blogs of varying lengths, such as weekly clips showing what's happening in the company.
  • Tutorial videos can explain a product or service, often it is much easier to show someone a video first and then talk about it.
“Put the most important things in a nutshell”

 
What the other speakers had to say and what the most important points are in the end can be found in Part 2.