Content marketing has been around for many years, but with the times of growing digitization, an increasing number of communication channels and an ever-increasing sensory overload, it is becoming increasingly important to know which content should be prepared for which target group in order to win them over .
With a well thought-out content strategy that plans all the content for your target groups and various channels down to the last detail, nothing can go wrong, right?
But how do I actually build a successful content strategy?
Here are the 5 most important tips for your content marketing!
Tip # 1: Tailor your content strategy to your business goals!
A content strategy will only be successful if it harmonizes with your business goals and contributes to their achievement. The first step should therefore always be a clear definition of your content goals, taking into account overriding objectives. Regardless of whether you want to strengthen your image, gain reach or increase your level of awareness, it is important that you derive these goals from your corporate goals, integrate them into your content strategy and ensure that all content is coordinated.
Tip # 2: Fill your strategy with relevant content!
Of course, with a content strategy, the focus is on the content itself - and it should be as interesting as possible for your target group. But which content is really relevant?
In order to answer this question, one thing is needed above all: the needs of your prospects to know exactly! Therefore, think about what concerns your target groups, what they talk about on social media and what problems they face in their everyday life. After each content preparation, ask yourself whether your contribution addresses the information needs of your target group, whether the content is easy to read and well structured, and whether it not only describes the problem but also offers a solution. This is the only way you are able to offer your customers and partners recognizable added value with your content.
Tip # 3: Set channels and timing for your content!
An important part of a strategy is always its implementation. It should therefore be defined very specifically where, how and when content is distributed and who is responsible for which activities in the company. So distribute tasks and roles to your employees, so that all fields of activity and channels are covered.
It is also important to know the rules of each individual channel: Timing, length of content or addressing the target group are factors that differ from channel to channel and must therefore always be taken into account.
Tip # 4: Keep coming up with new types of content!
Of course, texts as content also offer the advantage of being valuable for search engines. However, you should keep one thing in mind: the focus is always on the customer! Above all, they want variety and entertainment. So try different ones types of content into your strategy - whether videos, tools, infographics or podcasts.
Tip # 5: Link your content channels together in a meaningful way!
A content strategy accompanies the customer with valuable content throughout the entire purchase process. You must therefore always be aware of what information they need before, during and after the purchase. But in order to make a purchase, you must not fail to link your content to your products and offers! So create one clear link to your achievements, for example via links, discount offers etc.
In times of social media, customers are more willing to comment on interesting content or share it with other interested parties. Use this behavior to your advantage and make yours Content shareable – Share buttons on your website or blog make it easy for enthusiastic customers to distribute your content to other channels.