Customer management

CRM for designing customer relationships

Customer relationship management includes the activities and measures to shape customer relationships. The ultimate goal of customer relationship management (also called CRM customer relationship management) is to optimally shape the relationships with the company's customers.

Customer relationship management means customer-oriented and market-focused action, control and management of a company with a view to a profitable and long-term relationship for both sides. 

As a web agency, we currently look after over 600 national and international customers. Above all, we see customer relationship management as an essential means of communication in the customer process and live these solutions in the following areas: marketing, sales and service. These three organizations of a company name the relevant business processes within a CRM solution. These organizational units include employees, customers and business partners.

Functions of a CRM solution

In the course of introducing a CRM solution, the following modules should be considered:

  • Easy to use, ideally via a normal web browser
  • Modular structure of the software
  • Connection to many other software solutions available
  • Connection to LDAP or Active Directory Services possible
  • Numerous features and complete mapping of a standard customer flow
  • Easy expandability